Construdata21 offers you a high value added service to complement your company and commercial actions helping you to increase your market presence. We count on more than 150 people specialized in obtaining, analysing and managing valuable information for the construction sector.

This service constitutes a set of actions related to the analysis and treatment of all the market data about the product, service, pricing, communication and distribution channels. Therefore it is an important tool to help you take the right decisions.

Our research work has a clear practical profile and is designed to increase your sales force. It is a service directly oriented to your specific needs.

These are the examples of the different analysis provided:

• Geographic analysis
• Economic and Sector analysis
• Competitors analysis
• Clients Study
• Intern Analysis

Then, according to the results, we can develop an action plan to follow in order to increase your market presence.

• Market selection, target, segmentation; business opportunities analysis
• Objectives definition, resource management
• Timing
• Strategies definition (cost, differentiation, concentration)
• Action plan
• Execution
• Controlling (return, product efficiency, zone, client, segment and channel)

This service intend to give to our clients all the relevant information to initiate marketing actions with the maximum guarantees of success.

We will be in charge of all the phases of the process, from qualitative and quantitative studies, until final execution.

We design and execute ad-hoc campaigns based on your company requirements.

• Clients study
• Competitors analysis
• Business opportunities analysis
• Cross-selling
• Customer loyality
• Market research
• Information research and presentation
• Client satisfaction analysis ( delivery times, material claims, financing)
• Price analysis
• Telephone sales

The scope of our studies comes from our clients requirements. In a general way we can enumerate different types such us:

1) Geographic area definition

These type of studies identify potential clients among a specific geographical area where the products are acquired. It will also detect main competitors and design main strategies to gain market share.

2) Economic Sector Analysis

Specific studies that provides the following information:

• Business concentration level
• Historic evolutiona and dependence degree (public sector, private, types of interest)
• Sales volume by geographic zones
• Main sector suppliers
• Productive volume capacity
• Offer analysis
• Technology
• Alternative products
• Subsector segmentation
• Average cost analysis
• Product life cycle

3) Competitors analysis

The information is broken down into several variables that will be very important when designing a strategy. They are:

• Comparative volume offer
• Level of Specialization
• Model companies, management styles
• Fast growing companies
• Range of products offered
• Commercial Policy
• Cost Structure
• Strategic Objectives
• Economies of scale
• Profitability
• R & D capacity
• Barriers to entry / exit

4) Clients analysis

All information refers to our target clients, we provide the essential information to define action programs. There are 2 groups:

5) Intern analysis

This type of study will allow us to define the scope of actions and measure all the used resources in a proper way. They are:

• Production capacity
• Distribution capacity
• Delivery Time
• Product or Service capacity (transport, use, security, handling, materials)
• Environmental regulations
• Human Resources
• Life cycle of technology

Once the information analysis is finished, the main objectives are defined between client and consultant. This will allow us to clarify our clients objectives, define geographic sales zone, timing, pricing and distribution channels.