Our Corporate Identity: who we are?
The brand Construdata21 is integrated by one symbol and typesetting that looks for seek notoriety and prestige, reflects the true importance and size of the organization to which it belongs and move toward to their future.
The anagram or imagotype is a design of the prestigious company Alcantara and it is the basis for all Netaccede´s group companies, providing internal consistency. It represents a light door, opened to a new world, the world of the new technologies, environmental care and communications.
Moreover, the logo is composed of 3 distinct elements: the word "building" referring to the construction industry to whichthe firm is dedicated, "data" refers to the database that is based on the information platform and the number "21" which represents the century and, therefore, to innovation and the company current situation.
The logo and slogan represents the activity itself and the differential values of Construdata21, which with the arrival of the new century and Internet bet for applying new technologies to serve a valuable information for the construction sector.
The typography chosen meets the basic needs of legibility, visibility and distinction. It is the work of Roland Buenavilla, responsible for the design of the first version of Construdata21 application.
The duality of the corporate colors (red and black) represents purity, contrast and at the same time harmony. It thereby facilitates the reading and adaptation of different backgrounds and formats, plus it gets the attention of the public, allowing for quick storage.
